This past weekend the Hispanic American Business Leaders Association (HABLA) played host to the Johnson School's only case competition and (to the best of my knowledge) the only student run marketing case competition whose case targets Hispanic/Latino markets. In the past four years of its history here, a Cornell team has yet to take first prize...this year was no different! :( It was fascinating, however to see all of the presentations from visiting schools, including:
University of Notre Dame, College of Business (1st Place)
NYU Stern School of Business (2nd Place)
University of Rochester, Simon School of Business
University of California at Berkeley, Haas School of Business
Purdue University, Krannert School of Management
Carnegie-Mellon University, Tepper School of Business
This year's competition sponsors included EMBARQ and P&G, who both sent representatives to serve as judges for the tough competition. Harry Campbell, President of Consumer Markets for EMBARQ gave the keynote address during the awards banquet, encouraging us all to define our individual brands. After the banquet, we all celebrated but the Notre Dame folks surely showed us all that they are serious competition not just at marketing but partying as well. I definitely found myself drained of energy by last call at the bar (~1am) when nearly the entire team of Irish were ready for more. A couple of them even inquired about an after party, but settled instead for a few slices of pizza before we called it a night.
Cheers!
